How to Benefit from Social Media Marketing in the Healthcare Industry


Social media marketing within the healthcare industry can be tricky for clinics and doctors that may not have the skillset needed to build and implement a successful social media strategy. It’s one of the most regulated verticals within the sector, so it’s essential that your marketing strategy must be secure and compliant. Although somewhat complicated, healthcare marketing through social media is unavoidable and extremely advantageous, as almost 90% of adults use social media to find and share health information.

The message you want to convey to your audience must be carefully constructed and reviewed. Once you have the rules and regulations down, you’ll undoubtedly see great results from producing social content. 

Take a look at some benefits on how your organisation can benefit from social media below!

Lead Generation & Brand Awareness Through Paid Social


Social media is the perfect place to spread information quickly and effectively. It can be an excellent tool to get your brand on everyone’s radar and develop the consumer trust that’s necessary to achieve long-term loyalty.

One of the most effective ways to raise brand awareness is utilising paid social media marketing. To ensure that your content is seen by the right people, paid traffic through Facebook advertising is a must.

Whether it be a captivating image and copy on Facebook, or a video placement within an Insta story, paid traffic is an incredible opportunity to generate leads effortlessly on autopilot every month.

Reach larger audiences using Influencer Marketing


Influencer marketing can launch your brand to large, targeted and highly engaged audiences. The right influencer will be able to promote and portray your service or product in a positive light and encourage their followers to find out more. This can be achieved in many different ways – an aesthetic clinic looking to promote a treatment might invite an influencer to receive the service and post the process to their YouTube channel, or a healthcare brand could send a product to be reviewed authentically in an Instagram post. The possibilities and creative aspects of influencer marketing are limitless.

Choosing the right influencer is extremely important to how well the campaign performs. Smaller – mid tier influencers will have a extremely engaged and devoted following – therefore, easier to influence to find out more about your product or service. As audiences already have a trusted relationship with the influencer, it makes the task of building relationships much easier between your brand and the consumer.

Combatting ‘Fake News’ and Building Reputation


Social media gives your organisation the platform to educate your audience through sharing valuable content. Reputation is imperative within the healthcare industry, especially in areas such as aesthetic medicine and weight loss products. Demonstrating that you know what you’re talking about is the key driver for an engaged audience.

There’s a lot of health misinformation online, so showing your audience facts supported with research will allow your potential customers to trust the product or service that you’re offering. Case studies that highlight the results and displaying reviews will position your organisation as a trusted healthcare source.

At Reaction Lab, we make it easier for you to navigate the healthcare industry’s rules and regulations that come with social media marketing. Get In touch today if you’d like our help!