Social media marketing within the healthcare industry can be tricky for clinics and doctors that may not have the skillset needed to build and implement a successful social media strategy. It’s one of the most regulated verticals within the sector, so it’s essential that your marketing strategy must be secure and compliant. Although somewhat complicated, healthcare marketing through social media is unavoidable and extremely advantageous, as almost 90% of adults use social media to find and share health information.
The message you want to convey to your audience must be carefully constructed and reviewed. Once you have the rules and regulations down, you’ll undoubtedly see great results from producing social content.
Take a look at some benefits on how your organisation can benefit from social media below!