Top Influencer Marketing Tools in 2020


If you had asked marketers 10 years ago – before Instagram, Snapchat or TikTok even existed – to define influencer marketing, you’d probably have been hit with some blank faces. Even more so, if you were to ask for the best influencer marketing tools to get the job done.

In 2020, the influencer industry is estimated to be worth around $10 billion. It’s return on investment (ROI) can often be better than other types of media and it shows no signs of slowing down.

Working with the right influencers for your niche can help increase brand awareness, generate trust, sales and leads. With the right campaign, you can reach new audiences (including those who might block traditional advertising) and gain clearer audience insights. 

Social media influence was once defined as reach, or the number of followers a user had on their platform. This is outdated however, and nowadays engagement and authenticity are way more important. 

Even micro influencers are building up their presence with brands, with 75% of marketers looking to work with this influencer category in the near future. Interestingly, interest in celebrity influencers is in decline, as more and more viewers crave relatability. Brand affinity is equally as important for influencers and their subscribers as viewers become more adept at spotting in-authenticity.

How can you know you’ve chosen the right influencers to resonate with your target audience? Where do you find influencers for your niche campaigns? Here are 3 of our top influencer marketing tools to ensure your digital campaign hits the right note with your audience in 2020:

Buzz Sumo – Search for Creators

buzzsumo logo. influencer marketing platform that allows you to search for creators

BuzzSumo is a great tool to search for influencers in your chosen niche. You can search for journalists, influencers, bloggers and competitors to see who ranks where. The tool provides important information about domain authority, social engagement and relevant content. Plus, BuzzSumo allows you to conduct a deep-dive analysis to see what sources and channels are working for others. These content insights will not only improve the content you produce, but also positively affect your overall marketing strategy.

HypeAuditor – Audit your Creators

Hypeauditor Logo. Influencer marketing platform that allows you to audit audiences

HypeAuditor is the perfect tool for auditing the quality of an influencer. The platform hosts a database of over 10 million creators along with their key demographics, activity and engagement rates over time. With this, it provides rankings and comprehensive analytics to fully assess your options before you start working. Best known for the platform’s ability to shine a light on fake, un-engaged followings, HypeAuditor is key for ensuring the influencers you align your brand with have a quality audience that fit’s your target demographic. While alternatives like Social Blade are also useful for auditing, they are nowhere near as comprehensive.

Branded Media Marketplaces – Micro Test Campaigns

Tribe logo. Community for influencers looking for influencer marketing campaigns

If you’re new to the game or have a limited budget, a marketplace tool like BrandSnob or Tribe can help you connect directly with influencers. You’ll receive feedback and proposals from interested creators after posting your brief. A great feature here is the ability to create gifting campaigns. With these campaigns, you have an easy way to increase user-generated content. Although these content marketplaces can be a great place to micro test campaign concepts, they are also more time-intensive with a much higher learning curve. Most seasoned marketers will enlist the help of a specialist agency to connect them to quality talent.

All 3 of these tools should be in your deck to ensure your campaigns perform to your expectations. If you’re not sure where to start, then we can help with the tools and knowledge that you need to succeed in influencer marketing. Connect with us at Reaction Lab to amplify your brand by leveraging influencer voice with full service digital marketing management. Read more about our success stories connecting brands to highly engaged global audiences via our rock-star roster of talent.

Influencers that truly influence…


We work with highly motivated influencers that truly have their fingers on the digital pulse.  Our influencers drive conversation and spread the word, generating incredible engagement with their highly engaged and loyal audiences.

Nicolette Gray

Nicolette Gray

Lifestyle & Fashion

YT Subscribers: 1.2M

IG Followers: 628K

Video
Dre Drexler

Dre Drexler

Men's Lifestyle & Fashion

YT Subscribers: 580K

IG Followers: 83K

Video
Alexa Rivera

Alexa Rivera

Lifestyle & Pranks

YT Subscribers: 2.31M

IG Followers: 3.8M

Justricia

Fashion, Beauty & Lifestyle

YT Subscribers: 316K

IG Followers: 65k

Video

Misha Grimes

Fashion, Beauty & Lifestyle

YT Subscribers: 188K

IG Followers: 110K

Raemon Alba

Ramón Alba

Men's Fashion

IG Followers: 167K

Blanca

Blanca J

Lifestyle

YT Subscribers: 284K

IG Followers: 120K

Video
Jess & Mclane

Jess & Mclane

Lifestyle & Challenges

YT Subscribers: 85K

IG Followers: 45K

Video
Lizeth Ramirez

Lizeth Ramirez

Lifestyle & Beauty

YT Subscribers: 378K

IG Followers: 125K

Rachelle

Rachelle Maust

Lifestyle & Fashion

YT Subscribers: 223K

IG Followers: 253K

Video
Tana M

Tana Mongeau

Lifestyle

YT Subscribers: 5M

IG Followers 4.8M

Valeria Lipovetsky

Fashion, Beauty & Lifestyle

YT Subscribers: 1.18M

IG Followers: 449K

Video

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