Creator Marketing: casting & custom


We work with brands in two ways. The first is creator casting and the second is custom campaign execution, for brands that want a more “hands off” approach. Check out some of our client results here.

Simple Creator Casting


We work with ambitious brands to connect them with industry-leading and niche video creators. In these cases, brands will typically approach us with a strategy already in place, seeking to find the perfect creators to help them execute it. 

Our approach offers brands a fast and stress-free way to find the best talent to meet their needs. We deliver: 

  • Creator discovery
  • Creator outreach 
  • Campaign management
  • Invoicing
  • Creator payment

Custom End-to-End Campaigns


Businesses that want to benefit from creator talent, but also want to take a ‘hands off” approach work with us to create and execute custom, end-to-end campaigns. This approach takes everything listed from “Creator Casting” and sees us employing our full breadth of knowledge and experience in supporting client results. 

This would include the development of custom goals, key challenges, KPI’s & strategies directed specifically towards generating results for your brand alongside full campaign management and reporting.

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Let's work together!


Want to put your brand on the map? At Reaction Lab, we will become an extension of your marketing team, working collaboratively with you to innovate and create influencer marketing and digital campaigns that are tailored to your brand, and drive results!
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We are driven by data, we guarantee results.


We leverage historic data from industry-leading tools to create creator shortlists and make strategic decisions – this helps us generate industry-leading results. Working with us is risk-free as we guarantee results in terms of reach and engagement.

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