“By adjusting their strategies to focus more on UGC, brands can unlock unparalleled engagement, organic reach, and ultimately drive sales and conversions like never before.” – Hasan Hus, Reaction Lab
UGC is usage rights-free content created by smaller creators for brands to repost on their own platforms or to repurpose as Paid Ads. Its being utilized by forward-thinking brands as an extremely cost-efficient way to gather quality content and increase awareness with paid ads.
This type of highly-relatable content reflects your target customers’ authentic experience.
Embrace this shift and capitalize on the power of authentic content & forge genuine connections with your target audience on TikTok and Instagram.
Here’s an overview of the process:
- Creator seeding begins
- Collect UGC creatives
- Boost with paid ads
- Analyse & Optimise
- Invest in paid UGC content