Inspire a primarily US-based 25+ audience by showcasing Drift’s distinctive features through engaging educational content, fostering a sense of uniqueness that drives conversion consideration for affordable yet rewarding car enhancements, ultimately setting the brand apart from established competitors.
UGC | IM
We partnered with 15 micro creators covering various fields to resonate with our target audience’s age and location.
Employing a one-channel approach focusing on short-form content, we created UGC & micro-influencer TikTok content to educate viewers on the benefits of using Drift to stop the scroll and generate intrigue in the consumer journey.
Services included: UGC, Influencer Marketing, usage rights & repurposing, negotiation, campaign management, data analysis
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